About Finology

Graham Rich  |  Portfolio Construction Forum  |  14 December 2020  |  0.25 CE

Finology is the interesting and unique mix of behavioural finance (“fin”) and investor psychology (“ology”) as it relates to giving investment advice to individual investors. Finology complements your investment philosophy, connecting behavioural finance with investor psychology to ensure your philosophy spans “know the markets”, “know yourself” and “know your clients”.

Finology knowledge and skills help us better identify and understand how people’s different investing biases, beliefs and behaviours impact investment markets and portfolio construction practices - and therefore, investment d...

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What's new with our live and on-demand continuing education, accreditation and certification programs.

Led by behavioural finance expert, Herman Brodie, the Behavioural Finance - Investment Decision-Making course will help you identify, analyse and evaluate the principal human preferences that influence decision-making in situations of uncertainty, so you can recognise and identify these preferences in others, to improve investment decision-making.