CFP designation calms investors

Bob Veres | Inside Information | 04 March 2013

"Brain Activity Suggests Planning Designation Helps Calm Investors" by Russell James, Journal of Financial Planning, February 2013

This is the first of many of this kind of study you're going to start seeing, as brain imaging technology helps us understand behavioral finance issues with greater precision, and more of the brain's complex activity is mapped out using new technologies. The subject here is mundane - when people are given investment advice, and see their ret...