where investing meets investors
This is a special interest subsection of our wider Perspectives library in which we present finology perspectives.
In our society, it’s critical that every individual has a clear perspective about money, and the role that it plays in their present and future well-being. But money means different things to different people. People also have different perspectives on money, based on their past experiences.
Finology explores the relationship between human beings and money in our society. It is the emerging (and converging) research field covering the study of minds, customs and behaviours with respect to money. It incorporates behaviour finance and much, much more.
At PortfolioConstruction Forum, our particular passion for finology is as it applies to the giving and receiving of quality investment advice. Finology complements our technical portfolio construction continuing education programs, and our philosophy of enabling better quality portfolio construction knowledge, wisdom and skills, to improve the financial well-being of individuals and help build healthier communities.
Watch - What is finology? (3 mins)
Too much of our communication with end investors is either irrelevant, unintelligible to the average investor - or worse still, both.
Behavioural biases - substitution, aggregation, and feedback risks, overconfidence, and limited attention and availability bias - distort money managers' perceptions and lead them to take risks they don’t see.
Trust – the belief that those to whom we are vulnerable are both willing and able to act in our interests – is the no.1 factor in the decision to select and retain an asset manager.
The combination of man and machine - tech-augmented humans or "cyborgs" - can be more effective than either alone, posing the greatest opportunity to human financial advisers in the long run.
Finology knowledge and skills will substantially enhances practitioners' ability to communicate with clients, and to manage portfolios more effectively. This Backgrounder seeks to foster greater understanding and interest in the field of Finology.
Despite the view that computers will come to dominate certain areas within financial planning, the reality is that there are still ways that computer-human duos can be more effective than computers or humans alone.
While economics studies how humans allocate scarce resources, and psychology studies the human mind and behavior, there is a gap at the intersection between the two – an emerging new body of knowledge dubbed, "Finology".
Finology Summit 2018 will help you better understand the preferences, needs and objectives of individual investors, to further improve the way you relate with them and help them achieve their goals. The program features an exceptional and eclectic international faculty of behavioural finance, behavioural economics, and psychology experts covering various aspects of finology with particular focus on the implementation challenges, tools and opportunities faced by practitioners.