The four types of risk in measuring a client's risk profile

David Maida | PortfolioConstruction Forum | 27 September 2012

Many highly skilled and well intentioned portfolio construction practitioners still measure a client's risk profile primarily by speaking with the client and going with their instinct or gut feeling - and that is a recipe for disaster, according to PortfolioConstruction Forum publisher, Graham Rich.

Rich fervently argued at last week's Finology Conference in Auckland that true risk profiling lies deep within behavio...