The four types of risk in measuring a client's risk profile

David Maida | PortfolioConstruction Forum | 27 September 2012

Many highly skilled and well intentioned portfolio construction practitioners still measure a client's risk profile primarily by speaking with the client and going with their instinct or gut feeling - and that is a recipe for disaster, according to PortfolioConstruction Forum publisher, Graham Rich.

Rich fervently argued at last week's Finology Conference in Auckland that true risk profiling lies deep within behavioural finance. He said ...