The power of priming

Nick Armet | Fidelity Worldwide Investment | 20 November 2012

If you see an advert showing a nice sunny beach on television, you might find yourself popping into the travel agents later that day without giving too much thought to the reasons why. You may not have realised it, but the advert made you more susceptible to making the decision to enter the travel agent.

Advertising has always attempted to exploit this bias in our decision-making via what's called priming. Priming is where yo...