Being the most trusted brand is essential in fiery times

Vihari Ross | Magellan Asset Management | 19 February 2019 | 0.25 CE

E-retailing that makes for easy price comparison and enables insurgent advertising. Private labels promoted over long-standing names on Amazon.com. The way people only look at the first page of search-engines results. The quest for healthy living. These are among shifts battering the business models of consumer-goods multinationals. The best chance for survival among what were regarded as the most ...