Why we get it wrong - culture not companies dictate trends

Tassos Stassopoulos | Trinetra Investment Management| 22 August 2018 | 0.50 CE

Society and consumer trends are changing at such breath-taking speed that even global companies struggle to keep up. Dominating brands are launched almost by accident, and many companies have surprisingly limited insight on how they can stay popular and relevant in the age of global information and social media. To understand which trend will dominate, investors need to entirely rethink th...