Two fallacies behind the Big Data revolution

Dr Horace "Woody" Brock | Strategic Economic Decisions | 02 September 2013

"I have seen the future, and it is here: Big Data." So proclaimed one computer pundit in a recent interview. In this spirit, article after article published during the past year supports the view that the advent of Big Data constitutes a transformative event.

To be sure, for people in certain kinds of businesses (eg. e- marketing), the more information that is available about potential customers and their characteristics, the better. Ad...