Applying behavioural finance in practice

Michael Kitces | Pinnacle Advisory Group | 20 February 2019 | 1.50 CE

The standard economics assumption is that human beings are rational decision-makers who optimise their resources towards their goals based on the available information. However, a growing base of behavioural finance research finds that, in reality, human beings engage in shortcuts that can lead to a series of persistent, systematic biases when making decisions. Those biases are not limited to "just" investin...

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