IMAC Lecture - Behavioural Finance Theory

Ron Bird  |  Australian National University & Portfolio Construction Forum

About this Lecture

This lecture instructs IMAC candidates on the principals and applications of behavioural finance theory including:

  • the concept of behavioural finance and how it supplements traditional financial and investment theory;
  • prospect theory and its importance as a pillar in behavioural finance;
  • cognitive and emotional biases;
  • ways to better manage behaviours as related to existing beliefs and emotions;
  • investor types and their characteristics; and,
  • how findings in the field of behavioural finance may help advisers, consultants and clients better m...

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