About this Lecture

This lecture instructs IMAC candidates on the principals and applications of behavioural finance theory including:

• the concept of behavioural finance and how it supplements traditional financial and investment theory;
• prospect theory and its importance as a pillar in behavioural finance;
• cognitive and emotional biases;
• ways to better manage behaviours as related to existing beliefs and emotions;
• investor types and their characteristics; and,
• how findings in the field of behavioural finance may help advisers, consultants and clients better m...