Introduction

Advisers, not clients, are responsible for the creation of a high-trust relationships. And such relationships do bring advantages for both parties. But when does interpersonal trust building become selfish manipulation?

Part of the Finology short course, Behavioural Finance - Investment Decision-Making, this lecture reviews the ethical limits to advisers’ actions to build and maintain trust with clients.

Topics include:

• how one can better convey benevolent intentions to clients using objective measures of competence judgements and the inputs...