BeFi - Investment Decision-Making:  Lecture 12 - Using personality types to customise client service

Herman Brodie  |  Prospecta  |  0.50 CE


As for a variety of other life outcomes, personality types are useful in explaining personal finance outcomes such as wealth accumulation, retirement planning, spending, compulsive consumption, indebtedness, and risk-taking.

Part of the Finology short course, Behavioural Finance - Investment Decision-Making, this lecture explores the link between personality and individual preferences for communication, information-seeking, and susceptibility to persuasion. Armed with the personality profile of their clients, advisers may be able...

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