How low can you go?

Tony Vidler  | Strictly Business | 01 November 2012

A question that continually arises is: How long should a Statement of Advice (SOA) be?

My answer is “how low can you go?”

The ideal length for a Statement of Advice would be a single page - that's aspirational, of course! However, four pages should be sufficient for most advice, to most consumers, most of the time.

Getting your SOA down to four pages (or less!) will take considerable work. It is much more difficult to c...