Why saying you're a fiduciary destroys trust

Michael Kitces | Pinnacle Advisery Group | 04 February 2013

The inspiration for this blog post is a video by "The Trusted Adviser" co-author Charles Green, which makes the important fundamental point that if you really want someone to trust you, the worst thing you do is to actually say "Trust Me". In reality, saying it is actually trust destroying!

Why "Trust me" is bad for trust

As Green points out, there are several reasons why saying "Trust Me" is bad for trust.

The first is simply tha...