Mastering digital marketing

Bob Veres | Inside Information | 05 February 2013

On 9 January, an obscure social media network (you may have heard of it) called Facebook conducted a worldwide poll. It asked whether the social network's participants happened to have noticed that the US equity markets, represented by the S&P 500, had reached a five-year closing high the previous Friday. "They could pick one of three answers," says David Armstrong, who initiated the poll. "They could answer: Yes, I knew that. Or: No, I really had no idea the equity markets had been do...