Consumers really DO value expert advice

Tony Vidler  | Strictly Business | 11 March 2013

As an industry – sorry...profession – we continue to grapple with explaining and demonstrating the value that advice can create. There is a tendency for consumers (and, very often, advisers themselves) to commoditise financial advice and assess the worth of advice in some simplistic numerate form. Naturally, the value of financial advice can often be given a definitive score:

• the degree of outperformance in a port...