Most people don't understand money

David Greenslade | Strategi | 13 May 2013

One of the important things a financial adviser needs to remember is that most people don't understand money - they understand what money does for them. Once an adviser realises this important fact, it is much easier to build a relationship with people in a productive, less stressful and more holistic way.

There is obviously a minority of clients who are detail orientated and love to know the ins and outs of their investment portfolio. There is also a compliance obligation to...