Why social media is not an alternative to networking

Michael Kitces | Pinnacle Advisory Group | 17 September 2013

The truth of financial planners using social media, which is intuitively obvious to most people anyway, is that no financial planner gets a new financial planning client just by sending out a tweet one day. If getting someone to transfer their life savings to you was as easy as putting together 140 characters into a tweet or two, we'd all be overflowing with clients at this point. Instead, the reality is that conne...