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We all agree that, sadly, there is no such thing as the perfect company. This presents a great challenge for responsible investors. The companies that are solving the world’s greatest challenges - be they environmental or humanitarian – often have near term imperfections that see them starved of capital. A pragmatic approach is what’s required, one that embraces company imperfections and focusses on the big picture – the potential for positive societal impact. Thoughtful and constructive company engagement can help bridge the gap from good to great. But the term engagement has been caught up in the jargon and acronyms that increasingly pervade responsible investing. Ultimately, engagement is as much about support as it is challenge – a collaborative partnership where the end really can justify the means.