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After being considered a cottage industry for nearly four decades and now increasingly demanded by investors across developed markets, Responsible Investing (RI) and the application of Environmental, Social and Governance (ESG) factors into the investment process remain misunderstood – and, too often, mischaracterised as style over financial “substance”. Secular, societal and increasingly standardised drivers behind the systemic adoption of RI across all asset classes – along with the ascendancy of shareholder alignment as a growing movement – is clearly evidenced through three issues: 1. the democratisation and development of data in financial markets; 2. ESG integration has been demonstrated to have a positive impact on portfolios; and, 3. the push for passive which misses the point that beyond lack of sovereignty, there is a collective responsibility to align portfolios with client values. It’s time to go back to the drawing board (for many) and construct portfolios with investment strategies designed to advance humankind towards a global sustainable economy, a just society, and a better world.