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If there's one common refrain from financial advisers about the field of finology, it's that the research and concepts are fascinating, but it's hard to know exactly how to apply them in the financial advice process. There are so many finology concepts, how does an adviser sort the most important ones to focus on? What can advisers do to ensure their own unconscious beliefs and biases don't undermine the client relationship and investment outcomes? What specific actions can advisers take to systematically apply finology insights to improve the advice experience and outcomes for clients? This workshop will focus on insights from the inaugural Finology Benchmarking Indices (FBI) and facilitate self-reflection and scenario-based exercises to help you form a personalised action plan to embed finology concepts into your practice.