As practiced, there are significant challenges to sustainable investing. These include multiple definitions and confused terms, overreliance on checklists, misleading marketing campaigns, and a lack of rigour and accountability. Yet these criticisms are by no means evidence that sustainable investing and environment, social and governance (ESG) are failed concepts. ESG analysis advances and drives sustainable investing by helping investment practitioners develop a clearer view of a company’s true market value, consistent with their fiduciary du...