Motivating clients to be more active in the financial planning process
Michael Lecours | fpPathfinder | 12 July 2023
Executive Summary
Financial advisers will sometimes talk about ‘bad’ clients who don’t act on the advice being provided. But the reality is that they may not necessarily be ‘bad’ clients; rather, their behaviours are a sign that they are not fully engaged in the planning process because other aspects of their life take precedence over managing the tasks needed to accomplish their financial planning goals, or they lack the knowledge to make an informed decision, or they are procrastinating for any number of reasons. But by focusing on advice engagement strategies a...
