There is a space in financial services that is often overshadowed by the noise of markets, products, and performance. It is the space where investing meets investors — the point where technical decisions collide with human consequences. This space is not defined by models or forecasts. It is defined by judgement, responsibility, and the way fiduciaries choose to show up for the people who rely on them. It is here, in this intersection, that the true work of a prudent adviser or consultant takes place.

Historically a feature of the medical and legal professions, oaths have become increasingly popular in promoting ethical practice in other occupations. The effectiveness in the financial advice context is the focus of this research paper.

Together, these two articles shed light on important micro and macro challenges facing the growth of ethical responsibility in investment and wealth management.